Využití umělé inteligence v řízení vztahů se zákazníkem v marketingu – Daria Valueva
Daria Valueva
Bachelor's thesis
Využití umělé inteligence v řízení vztahů se zákazníkem v marketingu
The use of artificial intelligence in Customer Relationship Management in marketing
Abstract:
Bakalárska práce se venuje aplikaci umelé inteligence v oblasti rzeni vztahù se zákazniky (CRM) v marketingu. Práce se zabyvá analyzou soucasného stavu vyuziti, hodnocenim prinosi a vyhod, identifikaci prekázek a omezeni spojenych s implementaci umelé inteligence a také popisem praktickych aplikaci v dané oblasti. Cilem studie je zhodnotit prinosy a vyhody spojené s vyuzitim umelé inteligence pro efektivnejsi …moreAbstract:
The bachelor thesis focuses on the application of artificial intelligence in the field of Customer Relationship Management (CRM) in marketing. The work involves the analysis of the current state of use, evaluation of benefits and advantages, identification of obstacles and limitations associated with the implementation of artificial intelligence, and also the description of practical applications in …more
Language used: Czech
Date on which the thesis was submitted / produced: 2. 5. 2023
Identifier:
https://is.vsfs.cz/th/kjmk8/
Thesis defence
- Date of defence: 12. 6. 2023
- Supervisor: Ing. Patricia Jakešová
- Reader: Ing. Lukáš Blažek, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Economics and Management
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