The language of advertising: An analysis of a technology company advertisements – Bc. Lucie Fialová
Bc. Lucie Fialová
Master's thesis
The language of advertising: An analysis of a technology company advertisements
The language of advertising: An analysis of technology company advertisements
Abstract:
Tato práce se zabývá stylistickou analýzou reklamy, obzvláště slogany společnosti Apple Inc. Práce se skládá z teoretické a praktické části. Teoretická část se soustředí na reklamu obecně, její postupný vývoj, druhy reklamy a jazykové prostředky. Praktická část obsahuje korpus, ve kterém jsou nashromážděny slogany Apple Inc. V korpusu jsou zaznamenány rozebrané slogany na fonetické, syntaktické, lexikální …moreAbstract:
This thesis focuses on the stylistic analysis of advertising, specifically on slogans applied in the advertisement of Apple Inc. The thesis is divided into two main parts. The theoretical part introduces advertising in general, its progressive development, types of advertising as well as its use of linguistics devices. The second part, the practical one, contains a corpus where published slogans of …more
Language used: English
Date on which the thesis was submitted / produced: 1. 12. 2017
Identifier:
https://is.muni.cz/th/uwfl2/
Thesis defence
- Date of defence: 5. 2. 2018
- Supervisor: doc. Mgr. Olga Dontcheva-Navrátilová, Ph.D.
- Reader: Mgr. Radek Vogel, Ph.D.
Citation record
Full text of thesis
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Institution archiving the thesis and making it accessible: Masarykova univerzita, Pedagogická fakultaMasaryk University
Faculty of EducationMaster programme / field:
Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School Teacher Training in English Language and Literature
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