Efektivita email marketingu na konferenci Cypherconf – Lucia Krajňáková
Lucia Krajňáková
Bachelor's thesis
Efektivita email marketingu na konferenci Cypherconf
Effectiveness of Email Marketing at the Cypherconf Conference
Abstract:
Bakalárska práca sa zaoberá účinnosťou priameho marketingu ako súčasti komunikačného mixu, pri propagácii a predaji vstupeniek na konferencii Cypherconf. Hlavným cieľom práce je analýza efektivity priameho marketingu v rámci online propagácie udalosti v roku 2017 a jej medziročné porovnanie výsledkov. V teoretickej časti práce sú charakterizované pojmy súvisiace s marketingom, prevažne v digitálnom …moreAbstract:
The bachelor thesis deals with the effectiveness of direct marketing as part of the commu-nication mix, the promotion, and sale of tickets at the Cypherconf conference. The prima-ry objective of the thesis is to analyze the effectiveness of direct marketing in the context of the online promotion of the event in 2017 and its year-to-year comparison of the re-sults. In the theoretical part of the thesis …more
Language used: Czech
Date on which the thesis was submitted / produced: 27. 4. 2018
Thesis defence
Citation record
ISO 690-compliant citation record:
KRAJŇÁKOVÁ, Lucia. \textit{Efektivita email marketingu na konferenci Cypherconf}. Online. Bachelor's thesis. Zlín: Tomas Bata University in Zlín, Faculty of Multimedia Communications. 2018. Available from: https://theses.cz/id/p46zlk/.
The right form of listing the thesis as a source quoted
Krajňáková, Lucia. Efektivita email marketingu na konferenci Cypherconf. Zlín, 2018. bakalářská práce (Bc.). Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
Full text of thesis
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Institution archiving the thesis and making it accessible: Univerzita Tomáše Bati ve Zlíně, Fakulta multimediálních komunikacíPlny text prace je k dispozici v elektronicke podobe
Tomas Bata University in Zlín
Faculty of Multimedia CommunicationsBachelor programme / field:
Media and Communication Studies / Marketing Communications
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