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Master's thesis

Online Marketing Focused on Google Adwords and Facebook - Eshop Yapko.cz Case Study

Online Marketing Focused on Google Adwords and Facebook - Eshop Yapko.cz Case study
Abstract:
The goal of this thesis is to better understand the target audience (potential customers) of the e-shop Yapko.cz through Adwords and Facebook online marketing campaigns. In addition, the purpose of this work is to identify which PPC channels will be key for the business. The theoretical part defines what is digital marketing and also gives an insight into various ways of online advertising. The main …more
Abstract:
The goal of this thesis is to better understand the target audience (potential customers) of the e-shop Yapko.cz through Adwords and Facebook online marketing campaigns. In addition, the purpose of this work is to identify which PPC channels will be key for the business. The theoretical part defines what is digital marketing and also gives an insight into various ways of online advertising. The main …more
 

Keywords

Online marketing Digital marketing Remarketing PLA Display Search Facebook Google Adwords PPC

Keywords

Online marketing PLA Display Search Remarketing Google Adwords PPC Digital marketing Facebook
 
Language used: English
Date on which the thesis was submitted / produced: 30. 11. 2016
Identifier: http://www.vse.cz/vskp/eid/71344

Thesis defence

  • Date of defence: 7. 9. 2017
  • Supervisor: Martin Machek
  • Reader: Petr Král

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http://www.vse.cz/vskp/eid/71344