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Ing. Suraj Gupta

Master's thesis

Using Cellulographics to understand online grocery shopping behavior

Using Cellulographics to understand online grocery shopping behavior
Abstract:
This thesis will investigate the use of Cellulographics, a behavioral categorization of smartphone users, to better understand online grocery buying behavior. Approach/Design: The research will start with a literature review on Cellulographics and its application in the field of online grocery purchasing behavior from various research databases and academic sources. Based on the same a model will be …more
Abstract:
This thesis will investigate the use of Cellulographics, a behavioral categorization of smartphone users, to better understand online grocery buying behavior. Approach/Design: The research will start with a literature review on Cellulographics and its application in the field of online grocery purchasing behavior from various research databases and academic sources. Based on the same a model will be …more
 

Keywords

Cellulographics Online grocery shopping Smartphone usage Consumer behavior Marketing strategies User experience Internet
 
Language used: English
Date on which the thesis was submitted / produced: 10. 5. 2024
Identifier: https://is.muni.cz/th/pp93z/

Thesis defence

  • Date of defence: 19. 6. 2024
  • Supervisor: Ph.D. Prateek Kalia
  • Reader: Ph.D. Olga Prygara

Citation record

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
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