Bc. Hiren Poonamchand Rathod, BBA
Master's thesis
Consumer Behavior
Abstract:
Consumer behavior is defined as the activity of an individual buyer who responds to various marketing stimuli and makes a choice of buying a product or service. While it may be incumbent on the consumer to act or react in a certain way, there are varying social, psychological, and cultural factors that can affect the behavior of a consumer. Nonetheless, the consumer will have to make a choice that …more
Language used: English
Date on which the thesis was submitted / produced: 31. 3. 2021
Thesis defence
- Supervisor: Ing. Michal Chocholoušek, Ph.D.
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Full text of thesis
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics Policy and Administration / Business Administration
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