Ing. Nadežda Kalužová
Master's thesis
Analýza image konkrétního družstva
Image analysis of the coop
Abstract:
This thesis deals with the image of building and housing coop. The aim of the thesis was to analyze the content of this image and its individual components (corporate design, corporate communication and corporate culture) from the point of view of coop´s employees and also from the perspective of residential housekeepers. The aim was also to suggest possible changes or improvements to the image content …moreAbstract:
Diplomová práca sa zaoberá problematikou image stavebného bytového družstva. Cieľom diplomovej práce bolo analyzovať obsah image a jeho jednotlivých zložiek (podniková symbolika, podniková komunikácia a podniková kultúra) z pohľadu zamestnancov a taktiež z pohľadu domovníkov bytových domov. Cieľom bolo tiež navrhnúť prípadné zmeny či vylepšenia obsahu image pre túto spoločnosť.
Language used: Slovak
Date on which the thesis was submitted / produced: 29. 4. 2010
Identifier:
https://is.muni.cz/th/wnftd/
Thesis defence
- Date of defence: 3. 6. 2010
- Supervisor: Ing. Michal Kozub
- Reader: Ing. Bc. Sylva Žáková Talpová, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Economy and Management / Business Management
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