Company analysis: The case study of PayPal Holdings, Inc.

Anastasia Nataliana Josephine

Diplomová práce

Abstract:

PayPal Holdings Inc. is a platform to make digital and mobile payments. This thesis focuses on the potential growth in the industry as well as the key player in the industry. The demand for digital payment has been increasing due to higher e-commerce transactions, and the way of society goes shopping has been changing. PayPal has been innovative in its technology, and with its strong brand name has been an advantage for them. The method used is internal and external analysis from the company, which cover the financial performance of PayPal, PESTEL, Porter's five forces and SWOT analysis It comes to the conclusion that PayPal is in an excellent situation in the high demand for digital payment and still has the potential to grow in the future years.

Keywords

Internal environment, External environment, Profitability, Financial analysis, PESTEL, Porter’s five forces, SWOT, Financial technology

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 3. 4. 2023

Obhajoba závěrečné práce

• Obhajoba proběhla 2. 6. 2023
• Vedoucí: Ing. Karel Malec, Ph.D.
• Oponent: Jana Skřivánková, B.E., externi

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Economics and Management / Economics and Management