Marketing communication for newly launched products in selected market – Bc. Lucie Kambová
Bc. Lucie Kambová
Master's thesis
Marketing communication for newly launched products in selected market
Marketing communication for newly launched products in selected market
Abstract:
Kambová, L. Marketing communication for newly launch products in selected mar-ket. Brno: Mendelova univerzita v Brně, 2009.Práce se soustředí na možné způsoby komunikace produktů, které jsou ve fázi zavádění na trh v závislosti na druhu rozšíření již známé značky. Stejně tak se zaměřuje na trh s dětskou kosmetikou, který slouží jako pole implementace výzkumu pro účely tématu této práce. V rámci zmíněného …moreAbstract:
Kambová, L. Marketing communication for newly launch products in a selected mar-ket. Diploma thesis. Brno: Mendel University, 2019.This thesis focuses on how to use marketing communication at the launch stage of a new product, where such launch relates to an extension of already known brand. Also under scrutiny is the kids’ toiletries market, which is the field of re-search for the thesis’ topic. In …more
Language used: English
Date on which the thesis was submitted / produced: 17. 5. 2019
Thesis defence
- Supervisor: Ing. Lenka Procházková, Ph.D.
Citation record
ISO 690-compliant citation record:
KAMBOVÁ, Lucie. \textit{Marketing communication for newly launched products in selected market}. Online. Master's thesis. Brno: Mendelova univerzita v Brně, Faculty of Business and Economics. 2019. Available from: https://theses.cz/id/r75gr3/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Mendelova univerzita v Brně, Provozně ekonomická fakultaMendel University in Brno
Faculty of Business and EconomicsMaster programme / field:
Economics and Management / Business Economics and Management
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