Internet Marketing in Xiaomi Technology

Bc. Hang Su

Bachelor's thesis

Abstract:

Internet marketing came into being in the 1990s and has been developing up to now. Internet media in the 1990s, with new ways, methods and ideas, through a series of internet marketing planning, formulation and implementation of marketing activities, can more effectively promote the new marketing mode of transaction. In short, internet marketing is a marketing activity that takes the Internet as the main means to achieve a certain marketing purpose. With the further expansion of the influence of the Internet, the further deepening of people's understanding of internet marketing, and the emergence of more and more successful cases of internet marketing promotion, people have begun to realize many advantages of internet marketing, and more and more through the internet marketing promotion. Internet marketing is not only a marketing means, but also a kind of culture. The new culture of information society guides the media into a new mode.

Abstract:

Internet marketing came into being in the 1990s and has been developing up to now. Internet media in the 1990s, with new ways, methods and ideas, through a series of internet marketing planning, formulation and implementation of marketing activities, can more effectively promote the new marketing mode of transaction. In short, internet marketing is a marketing activity that takes the Internet as the main means to achieve a certain marketing purpose. With the further expansion of the influence of the Internet, the further deepening of people's understanding of internet marketing, and the emergence of more and more successful cases of internet marketing promotion, people have begun to realize many advantages of internet marketing, and more and more through the internet marketing promotion. Internet marketing is not only a marketing means, but also a kind of culture. The new culture of information society guides the media into a new mode.

Keywords

Internet, Internet marketing, Traditional Marketing

Language used: English

Date on which the thesis was submitted / produced: 20. 4. 2021

Thesis defence

• Date of defence: 15. 6. 2021
• Supervisor: doc. RNDr. Petr Budinský, CSc.
• Reader: Ing. Peter Stuchlík, CSc.

University of Finance and Administration

Bachelor programme / field:
Economics and Management / Business Management and Corporate Finance