Profil tržného segmentu ubytovacích a stravovacích služieb – manželské páry bez detí – Anna Česelková
Anna Česelková
Bachelor's thesis
Profil tržného segmentu ubytovacích a stravovacích služieb – manželské páry bez detí
Hospitality market segment profile - married couples
Abstract:
This thesis is dealing with the analysis of needs and interests of the target group on the field of accommodation and gastronomical services in the Czech Republic. The thesis is divided into three parts: theoretical, practical and proposal part. In the theoretical part, basic terms, history and divisions of marketing are mentioned. Furthermore, segmentation and the development of the hotel business …moreAbstract:
Táto práca sa zaoberá analýzou potrieb a záujmu cieľovej skupiny v oblasti ubytovacích a stravovacích služieb v Českej republike. Práca je rozdelená na tri časti: na teoretickú, praktickú a návrhovú časť. V teoretickej časti práce sú spomenuté základné pojmy marketingu, jeho história, rozdelenie marketingu. Ďalej je popísaná segmentácia, vývoj hotelierstva v Českej republike a stručne charakterizované …more
Language used: Slovak
Date on which the thesis was submitted / produced: 25. 4. 2014
Identifier:
http://is.vsh.cz/th/11872/vsh_b/
Thesis defence
- Date of defence: 2. 6. 2014
- Supervisor: doc. Ing. Jan Hán, Ph.D.
- Reader: PhDr. Marek Merhaut, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v PrazeInstitute of Hospitality Management in Prague
Bachelor programme / field:
Gastronomy, Hotel Management and Tourism / Hospitality Management
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