Bc. Juraj Ondrejka

Master's thesis

Online Marketing jako podpůrný kanál prodeje

Online Marketing as a support channel in sales
Abstract:
The diploma thesis deals with the issue of online marketing and its relation to sales of a particular business subject. The practical part deals with describing the history and the current state of online marketing and defining the basic characteristics of this issue. The practical part of the diploma thesis analyzes the online marketing strategy of Kickresume company.
Abstract:
Diplomová práca sa zaoberá problematikou online marketingu a jeho vzťahom k predajom konkrétneho podnikateľského subjektu. Praktická časť sa venuje popisovaniu histórie a súčasného stavu online marketingu a vymedzeniu základných charakteristík tejto problematiky. Praktická časť diplomovej práce analyzuje online marketingovú stratégiu spoločnosti Kickresume.
 
 
Language used: Slovak
Date on which the thesis was submitted / produced: 12. 4. 2018

Thesis defence

  • Date of defence: 22. 6. 2018
  • Supervisor: Mgr. Pavel Kotyza
  • Reader: Mgr. Ing. Miroslav Jurásek, Ph.D.

Citation record

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University of Finance and Administration

Master programme / field:
Economics and Management / Marketing Communication