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Bc. Peter Zalibera

Bachelor's thesis

Marketing kreditných kariet finančných inštitúcií prostredníctvom Internetu

Marketing of financial institutions credit cards through the internet
Abstract:
The aim of this Bachelor Thesis is to outline and explain the marketing communication problems of credit cards of financial institutions by using the Internet and its services. This Thesis is divided into four chapters, a preface and conclusion. The first chapter is used for the introduction of this problem; there are key words defined; as well as different types of credit cards and their history; …more
Abstract:
Cieľom mojej bakalárskej práce je priblížiť problematiku marketingovej komunikácie kreditných kariet finančných inštitúcií pomocou Internetu a jeho služieb. Práca je rozdelená do 4 kapitol, úvodu a záveru. V prvej kapitole sa venujem úvodu do problematiky: objasneniu základných pojmov, deleniu a histórie kreditných kariet, Internetu, jeho najznámejším službám ako aj základným formám internetovej reklamy …more
 

Keywords

marketingová komunikácia marketing communication finančné inštitúcie financial institutions kreditné karty credit cards Internet
 
Language used: Slovak
Date on which the thesis was submitted / produced: 8. 6. 2009
Identifier: https://is.ambis.cz/th/lwn0c/

Thesis defence

  • Date of defence: 12. 6. 2009
  • Supervisor: Ján Stareček
  • Reader: Doc.Ing. Mária Klimiková, PhD.

Citation record

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Full text of thesis

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  • světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola regionálního rozvoje a Bankovní institut – AMBIS, Bankovní institut vysoká škola SK
Složka Reference to the local database directory of the institution

Banking Institute/College of Banking

Banking Institute/College of Banking SK

Bachelor programme / field:
Banking / Banking Management

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