Anna Nováková
Master's thesis
Marketingová komunikace vybrané společnosti
Marketing communication of selected company
Abstract:
Diplomová práce se zabývá marketingovou komunikací společnosti PEPCO v České republice. Blíže se zaměřuje na reklamu společnosti, podporu prodeje, direct e-mailing, velká část práce je věnována působení společnosti na sociálních sítích, konkrétně na Facebooku a Instagramu. Cílem práce je popsat marketingovou komunikaci společnosti PEPCO a poskytnout doporučení ke zlepšení komunikace. Dále zhodnotit …moreAbstract:
This Master’s thesis analyses the marketing communication of PEPCO in the Czech Republic. Closer focuses on company advertising, sales promotion, direct e-mailing, much of the work is devoted to social media, specifically Facebook and Instagram. The aim of the thesis is to describe marketing communication of PEPCO and provide recommendations for improvement of communication. Subsequently, evaluate …more
Language used: Czech
Date on which the thesis was submitted / produced: 24. 9. 2017
Identifier:
http://www.vse.cz/vskp/eid/73453
Thesis defence
- Date of defence: 6. 6. 2018
- Supervisor: Markéta Procházková
- Reader: Tomáš Sýkora
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/73453
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / Management
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