The Secrets of Communication in Marketing communication – Anait Movsisian

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Anait Movsisian

Bachelor's thesis

The Secrets of Communication in Marketing communication

The Secrets of Communication in Marketing communication

Abstract: This thesis deals with the issues to marketing communications, its features and secrets. Now this topic is especially relevant, as there is a very big competition between the companies. Each company tries to accurately study potential customers and find the best ways to promote, as well as to attract new customers. I will analyze the theoretical data associated with marketing communications. I will consider the methods and types of marketing communications, as well as effective ways of promotion.

Keywords: Marketing communication, secrets of communication, communication, marketing communications tool, integrated marketing communications, media, communication with media

Language used: English

Thesis defence

  • Date of defence: 5. 6. 2018
  • Supervisor: Ing. Jiří Šnajdar
  • Reader: doc. Giuseppe Maiello, Ph.D.

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