Zuzana Zelinková
Bachelor's thesis
Corporate desing pro začínající minipivovar
Corporate Design for the Start Up of the Small Brewery
Abstract:
Bakalářská práce se věnuje tvorbě jednotného vizuálního stylu pro začínající minipivovar. Teoretická část shrnuje základní pojmy managementu, marketingu, navržení jednotného vizuálního stylu a firemního designu. Praktická část se věnuje analýze konkurence a analýze budoucímu podniku, navržení corporate designu a marketingové komunikaci. Obsahuje návrh loga, webové stránky a propagačních materiálů pro …moreAbstract:
This bachelor thesis deals with the design of a unified visual start up of a small brewery. The theoretical part sums up the basic terms of management, marketing and proposes the unified visual style and the company design. The empirical part focuses on the competition and the future business analysis. It also deals with the corporate design and marketing communication. It contains the design of the …more
Language used: Czech
Date on which the thesis was submitted / produced: 22. 5. 2017
Thesis defence
- Supervisor: Ing. Jan Turčínek, Ph.D.
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Full text of thesis
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Mendelova univerzita v Brně, Provozně ekonomická fakultaMendel University in Brno
Faculty of Business and EconomicsBachelor programme / field:
Economics and management / Economics and Management
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