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Ing. Vadim Kryuchkov

Master's thesis

Advertising in Google AdWords as a Part of On-line Marketing

Advertising in Google AdWords as a Part of On-line Marketing
Abstract:
V souladu s hlavním tématem Diplomová práce bude popsat on-line marketingových nástrojů a soustředit se na reklamy v nejpopulárnější internetové reklamním systému Google AdWords. Porovná ji s ostatními internetových reklamních systémů. Také budou prozkoumány výhody a nevýhody, časté chyby a problémy s pracující na tomto systému.
Abstract:
In compliance with the main theme the diploma thesis will describe online marketing tools and focus on advertising in the most popular internet advertising system Google AdWords. The main goal of this thesis is to explore Google AdWords. The theoretical part of this work focuses especially on tools for online marketing mix and comparison Google AdWords to other internet advertising systems. Sub goals …more
 

Keywords

Google Adwords Online Advertising Online marketing Yandex Direct Yandex Metrika Google Analytics
 
Language used: English
Date on which the thesis was submitted / produced: 30. 4. 2019
Identifier: https://is.vsfs.cz/th/o20rv/

Thesis defence

  • Date of defence: 14. 6. 2019
  • Supervisor: Ph.D. Vadim Semenenko, MBA
  • Reader: PhDr. Ilona Toufarová

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University of Finance and Administration

Master programme / field:
Economics and Management / Marketing Communication

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