Discount servers/portals as a part of Business Models of the Selected Companies – Ing. Mariam Pataraya
Ing. Mariam Pataraya
Master's thesis
Discount servers/portals as a part of Business Models of the Selected Companies
Discount servers/portals as a part of Business Models of the Selected Companies
Abstract:
The aim of this thesis is to investigate discount server iDeals, as a part of a Business Model of Bank of Georgia. Starting with the proper analysis of the country, and making PEST analysis of Georgia, as well as describing all the technical aspects of the work of the discount portals, the author moves on to the comparison of iDeals with other, international discount portals, as well as direct competitor …moreKeywords
Discount server globally operating companies electronic commerce customers merchants web content buying process potential clients web-stores discount coupons purchase electronic payment systems ethics customer relationship management internal and external factors Bank of Georgia PEST analysis Georgia iDeals parameters for comparisons Slevomat Groupon qualitative research focus group advantages disadvantages recommendations.
Language used: English
Date on which the thesis was submitted / produced: 14. 4. 2015
Identifier:
https://is.vsfs.cz/th/xxisr/
Thesis defence
- Date of defence: 25. 6. 2015
- Supervisor: PhDr. Karel Eliáš, CSc.
- Reader: Mgr. Pavel Kotyza
Citation record
ISO 690-compliant citation record:
PATARAYA, Mariam. \textit{Discount servers/portals as a part of Business Models of the Selected Companies}. Online. Master's thesis. Praha: University of Finance and Administration. 2015. Available from: https://theses.cz/id/tmdvit/.
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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