Discount servers/portals as a part of Business Models of the Selected Companies – Ing. Mariam Pataraya
Ing. Mariam Pataraya
Master's thesis
Discount servers/portals as a part of Business Models of the Selected Companies
Discount servers/portals as a part of Business Models of the Selected Companies
Abstract:
The aim of this thesis is to investigate discount server iDeals, as a part of a Business Model of Bank of Georgia. Starting with the proper analysis of the country, and making PEST analysis of Georgia, as well as describing all the technical aspects of the work of the discount portals, the author moves on to the comparison of iDeals with other, international discount portals, as well as direct competitor …viacKeywords
Discount server globally operating companies electronic commerce customers merchants web content buying process potential clients web-stores discount coupons purchase electronic payment systems ethics customer relationship management internal and external factors Bank of Georgia PEST analysis Georgia iDeals parameters for comparisons Slevomat Groupon qualitative research focus group advantages disadvantages recommendations.
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 14. 4. 2015
Identifikátor:
https://is.vsfs.cz/th/xxisr/
Obhajoba závěrečné práce
- Obhajoba proběhla 25. 6. 2015
- Vedúci: PhDr. Karel Eliáš, CSc.
- Oponent: Mgr. Pavel Kotyza
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Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / odbor:
Economics and Management / Marketing Communication
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