Integrated marketing communications of selected company Club Prague – Ing. Petra Chovancová
Ing. Petra Chovancová
Master's thesis
Integrated marketing communications of selected company Club Prague
Integrated marketing communications of selected company Club Prague
Abstract:
This diploma thesis provides deeper understanding on how IMC is used in entertaining business, in selected company. The theoretical part of thesis contains explanations of basic terms related to the topic such as IMC main features, traditional and online marketing, IMC planning process, and strategy. The theoretical part also describes in detail Facebook tips and branding necessity in entertaining …more
Language used: English
Date on which the thesis was submitted / produced: 29. 8. 2014
Identifier:
https://is.vsfs.cz/th/vzxo0/
Thesis defence
- Date of defence: 28. 8. 2014
- Supervisor: Ing. Jiří Šnajdar
- Reader: PhDr. Karel Eliáš, CSc.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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