Social media as a part of PR for small and medium businesses: how to survive and succeed – Ing. Anna Isakova
Ing. Anna Isakova
Master's thesis
Social media as a part of PR for small and medium businesses: how to survive and succeed
Social media as a part of PR for small and medium businesses: how to survive and succeed
Abstract:
Audiences of social media nowadays are growing exponentially. Many companies include promotion in social networks to their PR plan. Major objective of diploma thesis is to find the strategy how small and medium size businesses can survive and succeed when doing promotions in social media networks. First after overview of social media networks is purposed a classification of social media and their business …more
Language used: English
Date on which the thesis was submitted / produced: 18. 4. 2014
Identifier:
https://is.vsfs.cz/th/yp8l8/
Thesis defence
- Date of defence: 17. 6. 2015
- Supervisor: PhDr. Karel Eliáš, CSc.
- Reader: PhDr. Marie Koubová
Citation record
ISO 690-compliant citation record:
ISAKOVA, Anna. \textit{Social media as a part of PR for small and medium businesses: how to survive and succeed}. Online. Master's thesis. Praha: University of Finance and Administration. 2014. Available from: https://theses.cz/id/ua0r0h/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
Theses on a related topic
-
Social Network and its marketing potential for Small and Medium Enterprise
Dmytro Husiev -
Social Networks and its marketing potential for Small and Medium Enterprises (SME).
Darya Ussatova -
Competitiveness of small and medium sized enterprises in China
Xie Xie -
Social Networks and its marketing potential for Small and Medium enterprises (SME)
Maksudhon Hamidov -
Social Network and its marketing potential for Small and Medium Enterprises
Jan Syrinek -
Social Networks and its marketing potential for Small and Medium Enterprises
Tomáš Cimburek -
Social Networks and Their Marketing Potential For Small and Medium Enterprises
Alonso Jan Hilgert dongo Soria -
Social Networks and its marketing potential for Small and Medium Enterprises
Ondřej Hanulík