Riadenie vzťahov so zákazníkmi (CRM) vo finančnej inštitúcií – Štefan Giertl
Štefan Giertl
Bachelor's thesis
Riadenie vzťahov so zákazníkmi (CRM) vo finančnej inštitúcií
Customer Relationship Management in Financial Institution
Abstract:
Giertl, Štefan: Customer Relationship Management (CRM) in Financial Institutions. [Bachelor Thesis]. Banking Institute/College of Banking, Prague. Supervisor of Thesis: Doc. RNDr. Juraj Pančík, CSc. Bratislava : Faculty of Economics and Finance, 2009. 48 p. Building customer relationships is a fundamental strategic objective of every prosperous company. CRM systems provide effective solutions to manage …moreAbstract:
Giertl, Štefan: Riadenie vzťahov so zákazníkmi (CRM) vo finančnej inštitúcii. [Bakalárska práca]. Bankovní institut vysoká škola Praha. Vedúci bakalárskej práce: Doc. RNDr. Juraj Pančík, CSc. Bratislava : Katedra ekonómie a financií, 2009. 48 s. Budovanie vzťahu so zákazníkmi je základným strategickým cieľom každej prosperujúcej spoločnosti. Efektívne riešenie pre riadenie týchto vzťahov poskytujú …more
Language used: Slovak
Date on which the thesis was submitted / produced: 8. 6. 2009
Identifier:
https://is.ambis.cz/th/t9e0v/
Thesis defence
- Date of defence: 11. 6. 2009
- Supervisor: doc. RNDr. Juraj Pančík, CSc.
- Reader: Ing. Miroslav Križan
Citation record
ISO 690-compliant citation record:
GIERTL, Štefan. \textit{Riadenie vzťahov so zákazníkmi (CRM) vo finančnej inštitúcií}. Online. Bachelor's thesis. Praha: The College of Regional Development and Banking Institute - AMBIS, a.s., Banking Institute/College of Banking SK. 2009. Available from: https://theses.cz/id/unu7xl/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola regionálního rozvoje a Bankovní institut – AMBIS, Bankovní institut vysoká škola SKBanking Institute/College of Banking
Banking Institute/College of Banking SKBachelor programme / field:
Banking / Banking Management
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