Bc. Natálie Michaliková
Master's thesis
Marketingový mix vybraného podniku
Marketing mix of the selected company
Abstract:
Cílem diplomové práce je optimalizace marketingového mixu vybraného podniku. Teoretická rozprava se bude týkat marketingu a jeho nástrojů. Dále bude v teoretické části obsažena historie a vývoj marketingu, koncept marketingového mixu, marketingový výzkum a aktuální marketingové trendy. V praktické části bude představen daný podnik a proveden sekundární výzkum prvků marketingového mixu. Součástí práce …moreAbstract:
The aim of the thesis is to optimize the marketing mix of a selected company. The theoretical discussion will cover marketing and its tools. Additionally, the theoretical part will include the history and development of marketing, the concept of the marketing mix, marketing research, and current marketing trends. The practical part will introduce the given company and conduct secondary research on …more
Language used: Czech
Date on which the thesis was submitted / produced: 28. 6. 2024
Identifier:
https://is.slu.cz/th/u5fcs/
Thesis defence
- Date of defence: 27. 8. 2024
- Supervisor: doc. Ing. Halina Starzyczná, Ph.D.
- Reader: Ing. Anděla Canibalová
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v KarvinéSilesian University in Opava
School of Business Administration in KarvinaMaster programme / field:
Economics and Management / Business Economics and Management
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