Customer Loyalty Management Using Data Clustering – Srimathi Ravisankar, B.Tech.
Srimathi Ravisankar, B.Tech.
Master's thesis
Customer Loyalty Management Using Data Clustering
Abstract:
Customer data loyalty management is becoming a more essential source of advantage for businesses as the market becomes more competitive. Existing churn prediction algorithms, however, cannot operate well when dealing with huge data in the sector. Furthermore, decision-makers are constantly confronted with sloppy operational management. To address these issues, the semantic-driven subtractive clustering …more
Language used: English
Date on which the thesis was submitted / produced: 26. 3. 2022
Thesis defence
- Supervisor: doc. Ing. Tomáš Macák, Ph.D.
Citation record
ISO 690-compliant citation record:
RAVISANKAR, Srimathi. \textit{Customer Loyalty Management Using Data Clustering}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2022. Available from: https://theses.cz/id/vt8dz3/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme:
Informatics
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