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Bc. Kateřina Milerová

Master's thesis

Analýza produktové nabídky a poptávky cestovního ruchu pro segment senioři 55+

Analysis of the supply and demand of the tourism products for the segment of elderly 55+
Abstract:
Diplomová práce se zaměřuje na problematiku spojenou s nabídkou cestovního ruchu pro stále početnější segment 55+ na úrovni domácího cestovního ruchu Zabývá se nabídkou, jak prováděnou tour operatory, tak i produkty vznikajícími prostřednictvím destinačních managementů. Soustřeďuje a zkoumá potřeby a přání tohoto segmentu.
Abstract:
Dissertation thesis focuses on the issues associated with the supply of Tourism for the growing segment of 55+ on the level of domestic Tourism. Deals with the supply, as carried out by tours operators, as well as products produced through the destination managements. Focuses and research the needs and desires of this segment.
 

Keywords

cestovní ruch destinační management marketing produkt cestovního ruchu segment senior sociologie. tourism destination management product of tourism the elderly sociology hospitality
 
Language used: Czech
Date on which the thesis was submitted / produced: 2. 5. 2017
Identifier: http://is.vsh.cz/th/12824/vsh_m/

Thesis defence

  • Date of defence: 12. 6. 2017
  • Supervisor: Ing. Pavel Attl, Ph.D.
  • Reader: Ing. Šárka Tittelbachová, Ph.D.

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Institute of Hospitality Management in Prague

Master programme / field:
Gastronomy , Hospitality Management and Tourism / Destination Management in the Tourism Industry (Study in Czech)

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