Využití prostředků podpory prodeje v organizaci – Ing. Šárka Bártlová
Ing. Šárka Bártlová
Bachelor's thesis
Využití prostředků podpory prodeje v organizaci
Use of Promotion Means in a Company
Abstract:
Teoretická část práce popisuje integrovanou marketingovou komunikaci, její výhody a nevýhody, nástroje komunikačního mixu - reklamu, PR, osobní prodej, direkt marketing, ale především podporu prodeje, kde jsou charakterizovány výhody a nevýhody, cíle, význam, efektivnost a jednotlivé nástroje podpory prodeje. V praktické části jsem se zaměřila na analýzu společnosti Škoda Auto a.s., její marketingové …moreAbstract:
Abstract The theoretical section describes integrated marketing communications (IMC) and pros and cons of this approach; it focuses on corporate communication tools and techniques such as advertising, PR, personal selling, direct marketing and sales promotion in particular. For the latest mentioned, advantages and disadvantages, objectives, importance, effectiveness and individual sales support tools …more
Language used: Czech
Date on which the thesis was submitted / produced: 16. 4. 2015
Identifier:
https://is.vsfs.cz/th/peg46/
Thesis defence
- Date of defence: 2. 6. 2015
- Supervisor: Ing. Vilém Kunz, Ph.D.
- Reader: Ing. Pavel Rosenlacher
Citation record
Full text of thesis
Contents of on-line thesis archive
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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