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Mgr. Trevor Žáček

Bachelor's thesis

Online Marketing Strategy of an SME

Strategie online marketingu malého podniku
Abstract:
Tato bakalářská práce se zaměřuje na strategii online marketingu malého podniku, konkrétně společnosti T-Shock. Pozornost je věnována současné strategii online marketingu této společnosti, jejím slabinám, zjištění prostoru pro vylepšení a návrhům toho, jak současnou strategii vylepšit.
Abstract:
This bachelor thesis focuses on the online marketing strategy of an SME, namely the company T-shock. Attention has been paid to the current online marketing strategy of the company, its weak points, identification of space for improvement, and suggestions of how to improve the performance of the current strategy.
 

Keywords

SEO T-shock Google Analytics Online marketing SME strategie affiliate marketing

Keywords

strategy affiliate marketing SEO Google Analytics T-shock Online marketing SME
 
Language used: English
Date on which the thesis was submitted / produced: 3. 1. 2019

Thesis defence

  • Supervisor: Ing. Dita Dlabolová
  • Reader: Mikhail Serebriannikov

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  • autentizovaným zaměstnancům ze stejné školy/fakulty
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Institution archiving the thesis and making it accessible: Mendelova univerzita v Brně, Provozně ekonomická fakulta
https://is.mendelu.cz/zp/63259 Reference to the local database file of the institution
https://is.mendelu.cz/zp/63259/posudek/oponent/48314 Reference to the local database file of the institution

Mendel University in Brno

Faculty of Business and Economics

Bachelor programme / field:
Economics and Management / Business Economics and Management

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