Ondřej Šeďa

Bachelor's thesis

Logistika a marketing dovozce vína

Logistics and marketing wine importer
Abstract:
Anotace Předmětem dané bakalářské práce je zmapování problematiky logistiky a marketingu dovozce vína. Jelikož je v České republice značné množství dovozců a výrobců vín a spotřeba vína roste, čelí dovozci velké konkurenci. Proto, chtějí-li v konkurenčním boji obstát, musí problematice logistiky a marketingu vína klást značnou pozornost. Práce v teoretické části podává stručný přehled poznatků z dané …more
Abstract:
Annotation The subject of this bachelor thesis is to analyze the logistics and marketing of wine importer. Since in the Czech Republic, a large number of importers and producers of wines and wine consumption is growing, importers facing stiff competition. Therefore, if they want to compete in the competition, the issue of logistics and marketing wine asking a lot of attention. Working in the theoretical …more
 

Keywords

Logistika marketing víno dovozce vína Neubauer & syn. Logistics wine wine importer.
 
Language used: Czech
Date on which the thesis was submitted / produced: 22. 4. 2013
Identifier: http://is.vsh.cz/th/5901/vsh_b/

Thesis defence

  • Date of defence: 4. 6. 2013
  • Supervisor: prof. Ing. Jiří Jindra, CSc.
  • Reader: PhDr. Jaroslav Holoubek

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Institute of Hospitality Management in Prague

Bachelor programme / field:
Economics and Management / Marketing Communication in the Service Industry

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