Social Network and its marketing potential for Small and Medium Enterprise – Bc. Dmytro Husiev
Bc. Dmytro Husiev
Bachelor's thesis
Social Network and its marketing potential for Small and Medium Enterprise
Social Network and its marketing potential for Small and Medium Enterprise
Abstract:
The aim of a Thesis is to compare and contrast marketing through social networks for Small and Medium enterprise and traditional ways of marketing together with research of promotion of a selected hotel in Karlovy Vary region. In theoretical part that begins from history of social networks and continues to development author also emphasise the influence of social networks on modern marketing and promotion …more
Language used: English
Date on which the thesis was submitted / produced: 13. 4. 2017
Identifier:
https://is.vsfs.cz/th/lmlfe/
Thesis defence
- Date of defence: 21. 6. 2017
- Supervisor: PhDr. Karel Eliáš, CSc.
- Reader: Mgr. Ing. Miroslav Jurásek, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- všem autentizovaným
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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