Social Network and its marketing potential for Small and Medium Enterprise

Bc. Dmytro Husiev

Bakalářská práce

Abstract:

The aim of a Thesis is to compare and contrast marketing through social networks for Small and Medium enterprise and traditional ways of marketing together with research of promotion of a selected hotel in Karlovy Vary region. In theoretical part that begins from history of social networks and continues to development author also emphasise the influence of social networks on modern marketing and promotion in SME. Practical part therefore provides examples of usage of Social networks in real marketing strategy, together with comparison to traditional ways used before, and ending with marketing mix analysis of usage of social networks at SPA Hotel Luzec in Karlovy Vary. Last part consists of personal conclusions, outcomes and recommendations.

Keywords

Social Network, Small and Medium Enterprise (SME), Social Media, Social Media Marketing (SMM), Social Media Analytics

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 13. 4. 2017

Obhajoba závěrečné práce

• Obhajoba proběhla 21. 6. 2017
• Vedoucí: PhDr. Karel Eliáš, CSc.
• Oponent: Mgr. Ing. Miroslav Jurásek, Ph.D.

Vysoká škola finanční a správní

Bakalářský studijní program / obor:
Ekonomika a management / Marketing Communication