Bc. Lucie Soós
Master's thesis
Návrh PR strategie pro společnost myTimi
A proposal of a PR strategy for myTimi
Abstract:
Tato diplomová práce se zabývá oborem marketingu a public relations, a jak se tyto disciplíny vzájemně propojují a podporují při komunikaci vůči veřejnosti. Představuje základní definice a podstatu samotného marketingu, společně s marketingovou komunikací, která ovlivňuje každého z nás dnes a denně. Public relations představuje jako metodu, jak firmy, společnost nebo jednotlivec komunikují s veřejností …moreAbstract:
This diploma thesis focuses on the field of marketing and public relations, and how these disciplines are interconnected and support each other in communication with the public. It introduces the basic definitions and essence of marketing, along with marketing communication, which influences each and every one of us on a daily basis. Public relations are presented as a method for companies, organizations …more
Language used: Czech
Date on which the thesis was submitted / produced: 22. 4. 2023
Thesis defence
- Date of defence: 13. 6. 2023
- Supervisor: Mgr. Libuše Petrovic
- Reader: Miroslav Foret, CSc.
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Full text of thesis
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Vysoká škola kreativní komunikace, s.r.o., Vysoká škola kreativní komunikace, s.r.o.Vysoká škola kreativní komunikace, s.r.o.
University of Creative CommunicationMaster programme:
Creative Marketing and Communication
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