Marketingové aktivity maloobchodní jednotky "PAPÍRNICTVÍ" – Tomáš Sacher
Tomáš Sacher
Bachelor's thesis
Marketingové aktivity maloobchodní jednotky "PAPÍRNICTVÍ"
Marketing activities of retail unit "STATIONERY"
Abstract:
Hlavním cílem práce je zmapovat marketingové aktivity maloobchodní jednotky "PAPÍRNICTVÍ" a na základě zjištěných údajů navrhnout doporučení pro optimalizaci a vyšší efektivnost marketingových aktivit v této společnosti Dílčími cíli bakalářské práce jsou sestavení literární přehledu k řešené problematice, analýza současných marketingových aktivit. Dále plánování, realizace a kontrola provedené marketingové …moreAbstract:
The main aim of this work is to map marketing activities of retail unit "STATIONERY" and on the basis of the data to suggest recommendations for optimization and higher efficiency of marketing activities in this company. Partial aims of the thesis are to compile a literary overview of the issue, analysis of current marketing activities. Furthermore, planning, implementation and control of the marketing …more
Language used: Czech
Date on which the thesis was submitted / produced: 11. 12. 2019
Thesis defence
- Supervisor: Ing. Hana Volfová, Ph.D.
- Reader: Olga Šedivá, externi
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Full text of thesis
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: ŠKODA AUTO a.s., ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.ŠKODA AUTO a.s.
ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.Bachelor programme / field:
Economics and Management / Business Administration and Sales
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