Analýza komunikační strategie společnosti Red Bull ČR – Anežka Syrovátková
Anežka Syrovátková
Master's thesis
Analýza komunikační strategie společnosti Red Bull ČR
Analysis of communication strategy of Red Bull Czech Republic
Abstract:
Ve své diplomové práci jsem se zaměřila na analýzu komunikační strategie společnosti Red Bull Česká republika s.r.o., a to konkrétně na reklamu, komunikaci na místě prodeje, public relations a mediální komunikaci, opinion leaders program, event marketing a digitální komunikaci. Vycházela jsem z globální komunikační strategie, kterou reprezentuje Red Bull Media House a zkoumala jsem, jakým způsobem …moreAbstract:
In my thesis I focused on the analysis of communication strategy of Red Bull Czech Republic, specifically on advertising, communication at the point of sale, public relations and media communications, opinion leaders program, event marketing and digital communications. I started from global communication strategy represented by Red Bull Media House and I have examined, how this strategy is implemented …more
Language used: Czech
Date on which the thesis was submitted / produced: 17. 6. 2015
Identifier:
http://www.vse.cz/vskp/eid/52970
Thesis defence
- Date of defence: 18. 1. 2017
- Supervisor: Jiří Mikeš
- Reader: Pavel Homolka
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/52970
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / Podniková ekonomika a management
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