Návrh integrované marketingové komunikace ve společnosti 100MEGA Distribution s.r.o. – Ida Veitová
Ida Veitová
Master's thesis
Návrh integrované marketingové komunikace ve společnosti 100MEGA Distribution s.r.o.
Integrated marketing communication at 100MEGA Distribution s.r.o.
Abstract:
Téma diplomové práce je integrovaná marketingová komunikace ve vybrané firmě. Cílem diplomové práce bylo zjištění, zda ve firmě dochází k integrované marketingové komunikaci, upozornit na její nedostatky a navrhnout optimalizované řešení. Pro zjištění byly využity výzkumné metody jako kvalitativní dotazníkové šetření, metoda kritické cesty, SWOT analýza a Porterova analýza pěti sil. Vedlejším cílem …moreAbstract:
The topic of the diploma thesis is integrated marketing communication in a selected company. The aim of the diploma thesis was to find out whether there is an integrated marketing communication in the company, to draw attention to its shortcomings and to propose an optimized solution. Research methods such as qualitative questionnaire survey, critical path method, SWOT analysis and Porter's analysis …more
Language used: Czech
Date on which the thesis was submitted / produced: 24. 5. 2020
Thesis defence
- Supervisor: doc. Ing. Marie Hesková, CSc.
Citation record
ISO 690-compliant citation record:
VEITOVÁ, Ida. \textit{Návrh integrované marketingové komunikace ve společnosti 100MEGA Distribution s.r.o.}. Online. Master's thesis. Mladá Boleslav: Škoda Auto Vysoká Škola o.p.s. 2020. Available from: https://theses.cz/id/yc7r64/.
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ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.Master programme / field:
Economics and Management / Marketing Management in the Global Environment
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