Návrh online marketingové komunikace pro minipivovar – Adéla Zachová
Adéla Zachová
Bachelor's thesis
Návrh online marketingové komunikace pro minipivovar
Online marketing communication proposal for the microbrewery
Abstract:
Zachová, A. Návrh online marketingové komunikace pro minipivovar. Bakalářská práce. Brno: Mendelova univerzita v Brně, 2023. Bakalářská práce se zabývá návrhem online marketingové komunikace pro zvolený minipivovar. Návrh se opírá o analytickou část, jejíž součástí je analýza vnitřního a vnějšího prostředí, dotazníkové šetření a SWOT analýza, které určují vhodnou marketingovou strategii. Na základě …moreAbstract:
Zachová, A. Online marketing communication proposal for the microbrewery. Bachelor thesis. Brno: Mendel University in Brno, 2023. The bachelor thesis focuses on the online marketing communication proposal for a chosen microbrewery. The proposal is based on an analytic part, which includes an analysis of the internal and external environment, a questionnaire survey and SWOT analysis to determine an …more
Language used: Czech
Date on which the thesis was submitted / produced: 6. 5. 2023
Thesis defence
- Date of defence: 28. 6. 2023
- Supervisor: Ing. Jan Turčínek, Ph.D.
- Reader: Petr Jedlička, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Mendelova univerzita v Brně, Provozně ekonomická fakultaMendel University in Brno
Faculty of Business and EconomicsBachelor programme / specializace:
Economics and Management / Marketing
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