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Mgr. Matej Nociar

Bachelor's thesis

Návrh komunikační kampaně pro aktivity Odboru výzkumu Rektorátu Masarykovy univerzity

Communication Campaign Proposal for the activities of the Research Office of the Masaryk University Rector‘ s Office
Abstract:
The topic of this bachelor thesis is the marketing communication of Masaryk University promoting doctoral studies towards applicants from outside of MU. The theoretical part defines the basic concepts such as marketing, marketing plan and marketing research, along with a brief description of higher education in the Czech Republic and out-lining the differences between the marketing of public universities …more
Abstract:
Témou tejto bakalárskej práce je marketingová komunikácia Masary-kovej univerzity propagujúca doktorské štúdium smerom k uchádza-čom z prostredia mimo MU. V teoretickej časti sú vymedzené základné pojmy ako marketing, marketingový plán a marketingový výskum spo-lu so stručným popisom vysokého školstva v ČR a načrtnutím rozdie-lov medzi marketingom verejných vysokých škôl a súkromných podni-kov. V praktickej …more
 

Keywords

marketing marketingová komunikácia vysoké školstvo doktorské štúdium marketing communication higher education doctoral study
 
Language used: Slovak
Date on which the thesis was submitted / produced: 29. 4. 2022
Identifier: https://is.muni.cz/th/l3n4i/

Thesis defence

  • Date of defence: 14. 6. 2022
  • Supervisor: Ing. Ivana Jašková, Ph.D.
  • Reader: Ing. Renata Čuhlová, Ph.D.

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
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Masaryk University

Faculty of Economics and Administration

Bachelor programme / field:
Business Management / Business Management

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