Ing. Areen AlDmour
Master's thesis
The Medium is the message
The Medium is the message
Abstract:
Média jako mediální teoretik Marshall McLuhan vytvořil „médium je poselství“, Dominantní média ovlivňují celou strukturu společnosti, na straně ovládají a komunikují lidi a na druhé straně zařízení, ve kterých lidé žijí ve všech aspektech. Kromě typů médií a vývoje počínaje knihou až po internetovou éru, s vyjasněním moci a dopadu každého média, zejména vývoje procesu komplexní interakce mezi společnostmi …moreAbstract:
Media, as per the media theorist Marshall McLuhan coined “the medium is the message “, gives the message its characteristics being different based on the transporting medium. The dominant media has affected the whole society structure, by controlling and communicating the people while on the other side it facilitates people lives in all aspects. We will elaborate the developing phases of the media …more
Language used: English
Date on which the thesis was submitted / produced: 20. 7. 2020
Identifier:
https://is.vsfs.cz/th/d8o6j/
Thesis defence
- Date of defence: 2. 11. 2021
- Supervisor: doc. Giuseppe Maiello, Ph.D.
- Reader: Ph.D. Vadim Semenenko, MBA
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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