Ema Štefániková
Bachelor's thesis
Výběr CRM systému pro konkrétní podnik
The selection of CRM system for a particular company
Abstract:
The bachelor thesis deals with the functionalities and properties of CRM. Specifically, its software solution, which brings benefits not only to the company but also to its customers. The thesis deals in more detail with the individual parts of CRM and the process of selecting a suitable CRM system for the needs of the company. Based on the analysis of company’s processes of customer relationship management …moreAbstract:
Bakalárska práca sa zaoberá funkcionalitami a vlastnosťami CRM. Konkrétne jeho softvérovým riešením, ktoré prináša prínosy nielen podniku, ale aj jeho zákazníkom. Podrobnejšie sa práca zaoberá jednotlivými časťami CRM a postupom výberu vhodného CRM systému pre potreby podniku. Na základe analýzy podnikových procesov riadenia vzťahov so zákazníkmi a určenými požadovanými funkcionalitami CRM bol v práci …more
Language used: Slovak
Date on which the thesis was submitted / produced: 17. 7. 2020
Identifier:
https://is.muni.cz/th/qj78m/
Thesis defence
- Date of defence: 2. 9. 2020
- Supervisor: doc. Ing. Radoslav Škapa, Ph.D.
- Reader: Ing. Bc. Alena Šafrová Drášilová, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationBachelor programme / field:
Business Informatics / Business Informatics
Theses on a related topic
-
Customer Relationship Management - SW nástroje a jejich efektivní využití
Pavla Sklenářová -
Utilization Analysis of Customer Relationship Management in Indian Market
Dhruvin Chandrakant Panchal -
Introduction of Customer Relationship Management in a Packaging Company
Evgeniia Metlushka -
Customer Relationship Management in a particular company, contributions and design solution
Kadiatou Odeithiam -
Instagram social media as a Customer Relationship Management tool
Maria Tomchanka -
Zhodnocení využití Customer Relationship Managementu obchodní společnosti
Miloslav Fiala -
Customer Relationship Management
Tereza Otčenášková -
Using Customer Feedback for Improvements in Customer Experience Management
Jayesh Rane