Bc. Ivana Hričovská
Master's thesis
Strategická analýza podniku
Strategic analysis of enterprise
Abstract:
The aim of the thesis „Strategic analysis of enterprise“ is to process the strategic analysis of a particular small enterprise. Theoretical part includes all information that are important to processing the analysis of the external environment, internal environment and summarized SWOT analysis. The theoretical knowledge are used to practical processing of these analyses. The results of all analyses …moreAbstract:
Predmetom diplomovej práce „Strategická analýza podniku“ je vypracovanie strategickej analýzy pre konkrétny malý podnik. Teoretická časť zahŕňa všetky poznatky dôležité pre vypracovanie analýzy vonkajšieho prostredia, vnútorného prostredia a zhrňujúcej SWOT analýzy. Teoretické poznatky sú využité na praktické vypracovanie týchto analýz. Výsledky zo všetkých analýz sú kľúčové pre zostavenie odporúčaní …more
Language used: Slovak
Date on which the thesis was submitted / produced: 4. 1. 2017
Identifier:
https://is.muni.cz/th/qhz9g/
Thesis defence
- Date of defence: 1. 2. 2017
- Supervisor: Ing. Viliam Záthurecký, MBA
- Reader: Mgr. Ing. Martin Štěrba
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Economy and Management / Business Management
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