Josef Hlaváček
Master's thesis
The Forms and Analysis of Product Placement
The Forms and Analysis of Product Placement
Abstract:
The aim of this thesis is to describe marketing communication and product placement in the theoretical part, consequently analyze examples of product placement from the practice and last but not least also analyze the perception and examples of product placement based on the survey research. Therefore the thesis is divided into three main parts. The first, theoretical part, describes the marketing …moreAbstract:
The aim of this thesis is to describe marketing communication and product placement in the theoretical part, consequently analyze examples of product placement from the practice and last but not least also analyze the perception and examples of product placement based on the survey research. Therefore the thesis is divided into three main parts. The first, theoretical part, describes the marketing …more
Language used: English
Date on which the thesis was submitted / produced: 18. 12. 2014
Identifier:
http://www.vse.cz/vskp/eid/45950
Thesis defence
- Date of defence: 16. 6. 2015
- Supervisor: Gina Cook
- Reader: Tomas Vanek
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/45950
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / International Management
Theses on a related topic
-
Product placement jako marketingový nástroj v současném filmu
Anastasia Shulpina -
Product placement a jeho využití v rámci integrované marketingové komunikace
Hana Züglerová -
Product placement a jeho využití v integrované marketingové komunikaci
Martin Chrt -
Product placement ve vybraných pořadech českých televizí
Tereza Nováková -
Product Placement a jeho využití v rámci integrované marketingové komunikace
Robert Novotný -
Product placement a jeho využití v rámci integrované marketingové komunikace
Petra Franková -
Marketingová komunikace - product placement
Kryštof Pearse -
Marketingová komunikace - product placement
Yuliia Makarova