Integrated Marketing Communication and Company’s Business Plan – Ing. Tatiana Runtova
Ing. Tatiana Runtova
Master's thesis
Integrated Marketing Communication and Company’s Business Plan
Integrated Marketing Communication and Company’s Business Plan
Abstract:
This research presents the analysis of approaches to marketing planning as a part of corporate planning. We draw the description of integration of marketing plan with the development of a business plan, including the use of integrated marketing communications. Objective of analysis is to solve the contradiction between the use of traditional marketing tools and digital marketing as a new and effective …more
Language used: English
Date on which the thesis was submitted / produced: 14. 4. 2015
Identifier:
https://is.vsfs.cz/th/m1866/
Thesis defence
- Date of defence: 25. 6. 2015
- Supervisor: PhDr. Karel Eliáš, CSc.
- Reader: M.A. Ondřej Kotouč
Citation record
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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