Integrated Marketing Communication and Company’s Business Plan – Ing. Tatiana Runtova
Ing. Tatiana Runtova
Diplomová práce
Integrated Marketing Communication and Company’s Business Plan
Integrated Marketing Communication and Company’s Business Plan
Abstract:
This research presents the analysis of approaches to marketing planning as a part of corporate planning. We draw the description of integration of marketing plan with the development of a business plan, including the use of integrated marketing communications. Objective of analysis is to solve the contradiction between the use of traditional marketing tools and digital marketing as a new and effective …více
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 14. 4. 2015
Identifikátor:
https://is.vsfs.cz/th/m1866/
Obhajoba závěrečné práce
- Obhajoba proběhla 25. 6. 2015
- Vedoucí: PhDr. Karel Eliáš, CSc.
- Oponent: M.A. Ondřej Kotouč
Plný text práce
Obsah online archivu závěrečné práce
Zveřejněno v Theses:- nikomu
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správníVysoká škola finanční a správní
Magisterský studijní program / obor:
Ekonomika a management / Marketing Communication
Práce na příbuzné téma
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Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Trade Company (FMCG)
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Eli Goldmann -
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