Efektivní online kampaň pro uvedení nové internetové televize TV ONE – Bc. Tomáš Cvrk
Bc. Tomáš Cvrk
Master's thesis
Efektivní online kampaň pro uvedení nové internetové televize TV ONE
Effective online campaign for starting-up new internet television TV ONE
Abstract:
Diplomová práce nejdříve definuje pojem Integrované marketingové komunikace a způsobu jak jí lze dosáhnout. Další část se zabývá problematikou situačních analýz na různých tržních úrovních. Popisuje segmentaci spotřebních trhů a následné techniky targetingu a positioningu. Obsáhle se věnuje problematice internetového marketingu, popisuje jednotlivé části komunikačního mixu a možnosti zhodnocení zpětné …moreAbstract:
This thesis first defines the concept of integrated marketing communication, and how it can be achieved. Another part deals with the situational analysis at different market levels. It describes the segmentation of consumer markets and subsequent targeting and positioning techniques. Comprehensively deals with the issue of Internet marketing, describes the communication mix and the possibility of evaluation …more
Language used: Czech
Date on which the thesis was submitted / produced: 17. 4. 2012
Identifier:
https://is.vsfs.cz/th/y2mql/
Thesis defence
- Date of defence: 23. 6. 2012
- Supervisor: Ing. Naděžda Petrů, Ph.D.
- Reader: Mgr. Evžen Staněk
Citation record
Full text of thesis
Contents of on-line thesis archive
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Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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