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Bc. Yuliya Laas

Master's thesis

Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Trade Company (FMCG)

Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Trade Company (FMCG)
Abstract:
This thesis is dedicated to sales support as a tool of integrated marketing communication. The aim of this thesis is to analyse sales promotion campaign of selected company and based on this campaign to draw recommendations for future campaigns of this type.
Abstract:
This thesis is dedicated to sales support as a tool of integrated marketing communication. The aim of this thesis is to analyse sales promotion campaign of selected company and based on this campaign to draw recommendations for future campaigns of this type.
 

Keywords

Integrated marketing communication marketing mix sales promotion fast moving consumer goods target group marketing campaign Nestlé company distribution
 
Language used: English
Date on which the thesis was submitted / produced: 10. 4. 2017
Identifier: https://is.vsfs.cz/th/nqj3y/

Thesis defence

  • Date of defence: 31. 5. 2017
  • Supervisor: PhDr. Karel Eliáš, CSc.
  • Reader: PhDr. Marie Koubová

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