Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Trade Company (FMCG) – Bc. Yuliya Laas
Bc. Yuliya Laas
Diplomová práce
Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Trade Company (FMCG)
Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Trade Company (FMCG)
Anotace:
This thesis is dedicated to sales support as a tool of integrated marketing communication. The aim of this thesis is to analyse sales promotion campaign of selected company and based on this campaign to draw recommendations for future campaigns of this type.Abstract:
This thesis is dedicated to sales support as a tool of integrated marketing communication. The aim of this thesis is to analyse sales promotion campaign of selected company and based on this campaign to draw recommendations for future campaigns of this type.
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 10. 4. 2017
Identifikátor:
https://is.vsfs.cz/th/nqj3y/
Obhajoba závěrečné práce
- Obhajoba proběhla 31. 5. 2017
- Vedoucí: PhDr. Karel Eliáš, CSc.
- Oponent: PhDr. Marie Koubová
Citační záznam
Plný text práce
Obsah online archivu závěrečné práce
Zveřejněno v Theses:- všem autentizovaným
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správníVysoká škola finanční a správní
Magisterský studijní program / obor:
Ekonomika a management / Marketing Communication
Práce na příbuzné téma
-
Sales Promotion as a tool of the Integrated Marketing Communication in the selected company (FMCG)
Shawky Gamal Shawky Hassan Rezk -
Integrated Marketing Communication
Rahul Kalathil Purushothaman -
Integrated Marketing Communication and Company’s Business Plan
Tatiana Runtova -
Integrated Marketing Communication and its social implications
Christian Haubenwaller -
Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Trade Company (FMCG)
Timur Panov -
Integrated Marketing Communication and its social implications
Barbora Perglová -
Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Company
Eli Goldmann -
Integrated Marketing Communication and its implications
Ekaterina Buchukuri