Ing. Ľudovít Čoma
Master's thesis
Konkurenční analýza bank v segmentu SME
Competitive analysis banks in the segment SME
Abstract:
Diploma work consists of theoretical and practical part. Banking products, importance of client segmentation and relationship analysis between the client and bank are characterised in theoretical part. Practical part is focused on description of the products of chosen banks, cost comparison and conditions connected with particular product supply. Working-out process and acquired knowledge is alleged …moreAbstract:
Diplomová práca sa skladá z teoretickej a praktickej časti. V teoretickej časti sú charakterizované bankové produkty pre segment malých a stredných podnikov, význam segmentácie v rámci klientely banky a analýza vzťahov medzi bankami a klientmi. Praktická časť sa zameriava na popis produktovej palety vybraných bánk, cenové porovnanie a podmienky spojené s jednotlivými ponukami služieb. V závere je uvedený …more
Language used: Slovak
Date on which the thesis was submitted / produced: 29. 4. 2009
Identifier:
https://is.muni.cz/th/hz7ev/
Thesis defence
- Date of defence: 11. 6. 2009
- Supervisor: Ing. Boris Šturc, CSc.
- Reader: Ing. Mgr. Eva Kutová
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Economic Policy and Administration / Financial Management
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