Marketingová strategie společnosti H-D v České republice – Ing. Martin Heřmanský
Ing. Martin Heřmanský
Bachelor's thesis
Marketingová strategie společnosti H-D v České republice
Marketing Strategy of H-D in the Czech Republic
Abstract:
Tato bakalářská práce se zaměřuje na pojem marketingová strategie v rámci moderního marketingového řízení. Teoretická část definuje a analyzuje stěžejní marketingové prvky pro tvorbu celkové efektivní strategie, jako jsou například segmentace, produktová, cenová, distribuční a komunikační strategie. Obsahem praktické části je, na základě postupů popsaných v části teoretické, analýza současné marketingové …moreAbstract:
The bachelor thesis examines the term marketing strategy within the frame of modern marketing management. The theoretical part defines and analyses the fundamental marketing elements for creating an effective overall strategy by encompassing product, price, segmentation, distribution, and communication. Based on the described theoretical methods, the practical part studies the current marketing strategy …more
Language used: Czech
Date on which the thesis was submitted / produced: 13. 4. 2011
Identifier:
https://is.vsfs.cz/th/ppocv/
Thesis defence
- Date of defence: 24. 6. 2011
- Supervisor: doc. Ing. Karel Havlíček, Ph.D.
- Reader: Ing. Naděžda Petrů, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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