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Bc. Nadežda Slimáková

Bachelor's thesis

Budování značky podniku

Corporate brand building
Abstract:
Bachelor thesis is dealing with the brand building of the Ahold Czech Republic a.s. The aim od this work is to evaluateb randing of Albert, assess current brand awereness and propose any amedments.
Abstract:
Predložená bakalárska práca sa zaoberá analýzou budovania značky spoločnosti Ahold Czech Republic, a.s. Cieľom práce je zhodnotiť budovanie značky Albert, zhodnotiť aktuálne povedomie o značke a navrhnúť prípadne zmeny.
 

Keywords

Značka budovanie značky marketingová stratégia marketingová komunikácia reklama Ahold Albert Brand brand building marketing strategy marketing communication advertisement Albert
 
Language used: Slovak
Date on which the thesis was submitted / produced: 2. 5. 2014
Identifier: https://is.vsfs.cz/th/psybe/

Thesis defence

  • Date of defence: 12. 6. 2014
  • Supervisor: Ing. Zdeněk Bezděka
  • Reader: doc. Ing. Milan Kašík, CSc.

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University of Finance and Administration

Bachelor programme / field:
Economics and Management / Business Management and Corporate Finance

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