Bc. Mirek Houdek
Bachelor's thesis
Commercialization plan
Commercialization plan
Abstract:
This thesis presents a commercialization plan for La Esperanza, a family owned small/medium-sized milk-producing company in Ecuador, as it prepares to introduce a new whey protein powder supplement product to the market. Building upon the SBIR/STTR commercialization frame- work developer by Harvard University through the America’s Seed Fund Program, the plan encompasses key components including Company …moreAbstract:
This thesis presents a commercialization plan for La Esperanza, a family owned small/medium-sized milk-producing company in Ecuador, as it prepares to introduce a new whey protein powder supplement product to the market. Building upon the SBIR/STTR commercialization frame- work developer by Harvard University through the America’s Seed Fund Program, the plan encompasses key components including Company …more
Language used: English
Date on which the thesis was submitted / produced: 26. 4. 2024
Identifier:
https://is.muni.cz/th/dhtst/
Thesis defence
- Date of defence: 13. 6. 2024
- Supervisor: doc. Ing. Pavla Marciánová, Ph.D.
- Reader: Ing. Mikhail Monashev
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationBachelor programme / field:
Business Management and Finance / Business Management and Finance
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