Ing. Gleb Krivulin

Master's thesis

Mystery Shopping like an Instrument to Gain Competitive Advantage

Mystery Shopping like an Instrument to Gain Competitive Advantage
Abstract:
Práce dal velmi podrobný popis Mystery Shopping výzkumu. Obsahuje popis každé části procesu od začátku a aby cíle na konečnou analýzu výsledků a jejich provádění na skutečné podnikání. Hlavní hypotéza této práce je následující prohlášení: Mystery shopping může dát konkurenční výhodu na trhu. Praktická část je zaměřena na skutečný výzkum v automobilovém kampaně.
Abstract:
Thesis gave a very detailed description of the Mystery Shopping research. It includes description of each part of the process from the beginning and making goals to final analysis of the results and implementing them to real business. The main hypothesis of this thesis is the following statement: Mystery shopping can give you competitive advantage on market. The practical part is focused on real research …more
 

Keywords

Mystery shopping Service Staff education Sales process Staff evaluation.
 
Language used: English
Date on which the thesis was submitted / produced: 25. 4. 2014
Identifier: https://is.vsfs.cz/th/pqq0b/

Thesis defence

  • Date of defence: 24. 6. 2014
  • Supervisor: Ing. Jiří Šnajdar
  • Reader: PhDr. Marie Koubová

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University of Finance and Administration

Master programme / field:
Economics and Management / Marketing Communication

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